keeprain@gmail.com

SUMMARY

Design manager with an uncanny sense for clean design, a fierce advocate for the users, working on collaborative teams to solve complex challenges and to craft elegantly simple user experiences that delight customers.

  • Successful track records managing design and research team leading product innovation
  • 18+ years of hands on UX design, user research, strategy & development for consumer and enterprise products
  • Excellent problem solving and business analytical skills to consolidate and balance business and user requirements into compelling design solutions
  • Strong project management and interpersonal skill to drive the project team toward the goal

 


EXPERIENCE

Senior Design Manager

Meta, US

Dec 2024 – Present

Lead product design for Ads Manager, Meta’s flagship advertiser product

Define long-term product strategy for Ads Manager across web and mobile, leveraging AI to drive impactful business outcomes for advertisers

Manage and coach product design managers and senior designers, fostering a strong, collaborative design culture

Sr. UX Manager

TikTok, US

April 2023 – Nov 2024

As Head of Business Platforms Design Department at TikTok’s global e-commerce division, overseeing a global team of design leads and product designers

Built and scaled high-performing UX teams support the key domains: User Growth, Finance, Logistics, Operations, Customer Service & Developer Tools

Led AI-driven enhancements across platforms, significantly boosting business efficiency and improving the user experience

Product Design Manager

Flexport, US

June 2022 – Present

Manage, grow, coach and empower an innovative and cohesive UX team of designers and researchers for Flexport Ocean team.

Scope design initiatives against high-level product roadmaps, allocate resources, and prioritize work across multiple domains.

Provide leadership and design direction, influencing across teams and giving thoughtful, detailed and actionable design feedback.

UX Manager

Amazon Corporation, US

June 2017 – June 2022

Built and managed the UX team for Amazon retail and Amazon Learn, launching multiple retail new programs globally and AI-based online learning platform for millions of learners

Led cross-team conceptual development, serving as a strategic thought leader to deliver unmatched experiences at the intersection of design, business, and technology with a strong focus on customer-centricity

Managed project loads, priorities, and resource allocation for successful project execution

Sr. UX Designer/UX Designer II

Microsoft Corporation, US

April 2008 – June 2017

Created the vision for developing, communicating, and implementing the user experience design for developer tool products

Lead the design for top priority features shipped in Visual Studio, including Editor, Debugger, Profiler, Light Bulb, IntelliSense, etc.

Established a strong, collaborative design practice and process with a healthy feedback culture


EDUCATION

Aachen University of Technology, Aachen, Germany
Master’s Degree in Human Computer Interaction

Tsinghua University, Beijing, China
Bachelor’s Degree in Mechanology


PATENT

Performance optimization tip presentation during debugging
Patent 355115.02


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